Old Spice Proves Social Media ROI
Those two empty rows? The shelf space for Old Spice body wash.
If you don’t understand the significance of that image, just read The Old Spice Social Media Campaign By the Numbers.
Granted, that Old Spice Tw was the complete opposite of all that relationship building, direct human engagement stuff social media “gurus” have been talking about.
About The Author
Anthony Perez
Anthony Perez is a scatterbrained insomniac with aspirations of becoming a film director. For now, he's a strategist at McCann NY. He's been a digital strategist/community manager at StrawberryFrog, digital strategist at the social media agency Conversation, digital media planner at Flying Point Media, and even did door-to-door sales for Quill office supplies. He also helped do research for Greg Verdino's upcoming book microMARKETING.
Other posts byAnthony Perez
