Old Spice Proves Social Media ROI
Those two empty rows? The shelf space for Old Spice body wash.
If you don’t understand the significance of that image, just read The Old Spice Social Media Campaign By the Numbers.
Granted, that Old Spice Tw was the complete opposite of all that relationship building, direct human engagement stuff social media “gurus” have been talking about.
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About The Author
Anthony Perez
Anthony Perez is a scatterbrained insomniac with aspirations of becoming a film director. For now, he's a community manager at StrawberryFrog, a global digital marketing agency. He's worked for social media agency Conversation, digital media planning agency Flying Point Media, and also did direct B2B sales for Quill office supplies. He also helped do research for Greg Verdino's upcoming book microMARKETING. Also check the gaming blog he manages over at Smashpad.com.
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