Comments for Brandthony

Comment on Overthinking Can Kill Advertising by A Failure to Communicate | Brandthony

A Failure to Communicate | Brandthony — Wed, 14 Jul 2010 22:48:34 +0000

[...] you know me, you know that I tend to overthink. Naturally then, it shouldn’t be a surprise that I also tend to [...]

Comment on Overthinking Can Kill Advertising by Will Quick Twitch Advertising Be Effective? | Brandthony

Will Quick Twitch Advertising Be Effective? | Brandthony — Mon, 05 Jul 2010 19:54:14 +0000

[...] of how Overthinking Can Kill Advertising, I just saw this Kit Kat ad celebrating the epic 11-hour Wimbledon match between John Isner and [...]

Comment on 101 Reasons Social Media Will Destroy Everything We Know About Marketing…EVER! by Storytelling Paradise Lost, Emotional Resonance, Doug Lipman, Cardiff & More

Storytelling Paradise Lost, Emotional Resonance, Doug Lipman, Cardiff & More — Sat, 03 Jul 2010 14:41:07 +0000

[...] 101 Reasons Social Media Will Destroy Everything We Know About Marketing…EVER! [...]

Comment on Why Axing Celeb Endorsements After Scandals Makes Little Sense by Marina Redmond

Marina Redmond — Mon, 14 Jun 2010 23:35:21 +0000

Really great article. Honest.

Comment on How Social Media Catapulted Sony Pictures To First $2 Billion Year by jeffbullas

jeffbullas — Wed, 26 May 2010 23:21:42 +0000

Hi Anthony
Great headline it certainly got my attention and I wanted to readthe post. Your post certainly highlights the effectiveness of social media marketing Cheers Jeff

Comment on 7 Keys to Measuring Your Social Media ROI by How Social Media Catapulted Sony Pictures To First $2 Billion Year | Brandthony

Wed, 26 May 2010 04:39:10 +0000

[...] I told Sony Pictures marketing president Marc Weinstock that social media didn’t provide any ROI, he’d laugh in my [...]

Comment on Why Axing Celeb Endorsements After Scandals Makes Little Sense by TonyP

TonyP — Wed, 19 May 2010 16:47:40 +0000

Glad you like it. I've actually expanded those thought into a full post that you would love

http://brandthony.com/2010/05/is-social-media-mar...

Comment on Why Axing Celeb Endorsements After Scandals Makes Little Sense by Mark W Schaefer

Mark W Schaefer — Tue, 18 May 2010 21:42:10 +0000

Good post and well-written Anthony

Comment on 5 Reasons My Roommate Hates Twitter by TonyP

TonyP — Sat, 15 May 2010 17:36:45 +0000

Haha, nice points. My roommate never understood Twitter and this was just a rant he had while watching CNN and they were promoting it. He still hasn't gotten into it, but it's safe to say that I have (though it took me a while.) I don't think I'll ever get into Foursquare though. I just don't see the value proposition. I do see the value in getting deals from local restaurants as mentioned in Best of Social Media #1. But for me, what I would be most interested in checking into would be concerts or conventions. But honestly, I would only really check in once to those things and now pick up on the benefits of the game mechanisms. Even if I did though, badges and mayorships have never really done much to increase my interest in the services anyway.

Comment on 5 Reasons My Roommate Hates Twitter by mhanbery

mhanbery — Sat, 15 May 2010 16:52:42 +0000

Anthony, I don't know if I can change any minds but here's some feedback for your roomie:

#5 – The tool is what you make of it. Third party applications like HootSuite and TweetDeck make data compartmentalization easy and allow for more meaningful and sophisticated group followings and conversations.

#4 – Agree, but let's remember that we've taken Twitter a long way from where it started. I, too, got creeped out when I signed up and suddenly got an email that somebody I didn't recognize was, "following," me. I will offer this–something one of my business ethics professors said that stuck with me: "Leaders need followers." The whole bird thing, "tweet," included, provides a convenient branding mechanism, the benefits of which I'm sure your cousin can explain. Doesn't stop me from grimacing when I'm speaking to a group of professionals with a median age over 40 and get to the part where I have to explain, "tweet."

#3 – Internet social networking in general should be seen not as a substitute for eye to eye, flesh to flesh but as an extension thereof. The miracle of it is that it allows us to network professionally just like we do at, say, chamber of commerce events but without the previously accepted limitations of geography and chronology. So maybe look at it all as a networking event that never ends with conversations into which you may enter and engage as it suits you. Meet someone online that can help your business and they're within driving distance? Yeah, get together. But don't hesitate to develop a relationship with someone on the other side of the world just because the two of you may never actually sit in the same Starbuck's at the same time.

#2 – Hopefully you're using Firefox and if you are, download @Troynt script settings. It provides lots of cool features including the ability to track conversations on Twitter. The nature of the beast won't change and I think we're discovering that Facebook is a "conversation" medium while Twitter is a "broadcast" medium (that's not mine, I read it via @andybeal's Twitter feed and liked it) Unfortunately, I don't think there's an app that can help you watch your language online, but if I ever come across one I'll be happy to let you know.

#1 – True, all products and industries follow a very predictable cycle and these will be no different, so yes they will adapt or be replaced. The irreversible trend, however, is toward broad interactivity and connectivity. The tools we use will change but the general nature of Web 2.0 is a permanent shift in the communications paradigm.

Bonus – Yeah, I'm married and my oldest is 9 so dating issues are gonna have to be someone else's area. Been there, done that, no longer care. Won't be "tweeting" about it, that's for sure.

I would humbly offer my blog hanberymarketing.com/blog as a place where most of these items have been explored in greater detail.

Finally, Anthony, thanks for the article and for the recommendation on Arkayne. What a cool tool, yes?